Recent data shows that about 9 in 10 online users is on social media monthly. This indicates an annual growth rate of 10.1% – meaning that for every second that passes, about 13 new users are signing up on social media platforms.
The increasing reliance on social networking sites puts the total social media user population at a whopping 4.62 billion. At present, that is about more than half of the world’s overall number of people.
For these reasons, it is not surprising for businesses to harness social media in their digital marketing initiatives. Brands must stay up-to-date with the latest trends and practices in the industry while meeting the demand of modern consumers.
People today use social media for a variety of purposes, one of which is to search for and learn about a brand and the products or services they have. Online users can also look at the engagement garnered by a social media post to know how fellow consumers feel about the business and its offers.
Social media engagement refers to the measure of the number of likes, shares, comments, reposts, etc., garnered by an online post. Creating engaging content on these sites can help encourage followers to keep coming back to the business’s page or profile. On the other hand, social media content might be considered ineffective or spam without users interacting with it.
Attracting customers and retaining their interest is challenging for several business owners. This is why they rely on a trusted digital PR firm to handle their social media marketing needs.
A reputable PR agency Philippines can help brands formulate effective social media campaign strategies and create engaging content that resonates with target audiences. These agencies can also perform social media audits, monitoring, data interpretation, reporting, and many more. PR professionals are well-versed in making social media content that commands attention and converts.
Learn more by checking this infographic created by NGP Integrated Marketing Communications about creating engaging content on social media.