Logos are used in different brands to give them recognition, making them distinct from other competitors in the market. Having a clever logo that describes a brand’s story is essential for successful branding.
What are Logos?
Generally, logos are alphabets or pictures representing a brand, company, or organization. Logos help identify the brands, giving them face value which can help provide a viewer with a good impression.
Logos help people recognize any brand among others in the market. Logos may vary in colors, shapes, letters, or pictures.
The following are some kinds of logos that businesses can use:
- word-mark logo design
Word-mark or logotype refers to a freestanding acronym, complete company name, or product name designed to convey a brand attribute or positioning.
- letter-mark logo design
Letter-marks or monogram logos refer to logos that consist of a brand’s name. The names in letter-mark logos are in their initial forms rather than long complete forms for easier recall.
- logo symbols
Logo symbols refer to graphic or icon-based logos that quickly identify a particular brand.
- abstract logo
Abstract logos have pictures, but they avoid literal representations to convey your brand’s purpose symbolically. With an abstract logo, there is no need to rely on the cultural proposition of a particular symbol.
Why Do Logos Matter?
Logos are vital for many reasons, as they are the foundation of branding. In simpler words, logos help communicate your brand story with other people.
The story that a brand aims to communicate with its logo speaks for the core values of the products or services it offers. It is a rather memorable thing for people to remember your brand and choose it among other competing brands in the market. These are why a logo has to be catchy, simple, and suitable for the story that the brand is trying to tell.
A logo is the first impression a company makes to customers. A well-designed logo can help attract the public’s attention and invite them to learn more about the company and its story that can resonate with others. A business that fails to design a logo can alienate potential customers, hurting their long-term prospects and goals in the market.
A logo also shows ownership of the product or service you offer or the market niche you are the leader. It establishes your company’s authority in a specific professional niche.
A logo can also be used to build a brand’s identity. It is crucial to tell a compelling story when branding is successful. The story a company wishes to tell can influence the choice of the colors, tones, fonts, and fonts used in a logo. These elements can be translated into other branding materials such as letterheads, business cards, and landing pages, creating a tangible and marketable brand identity.
A logo also serves as an identification point. It is the symbol customers use to identify your brand. Businesses want customers to immediately associate the sight of their logo and the memories of what they offer and how they feel.