Are you looking to boost your domain authority and relevance? One effective way to do this is by creating high-quality content. Many successful brands have already leveraged the power of strategic content to improve their search rankings. To help you do the same, we’ve compiled a list of user-friendly content resources optimised for SEO. Additionally, we’ll provide some tips on how you can combine your content and SEO efforts to achieve the best possible return on investment.
What is SEO-Friendly Writing?
According to The Search Equation, an agency specialising in SEO in Exeter and local search services in Oxford, several factors go into writing an SEO-friendly piece. When writing an article, cramming it with numerous keywords is ineffective. It’s important to consider several crucial factors to ensure it ranks high in search results.
To grow traffic to your site, it is essential to create an article optimised for search engines. Such content should include specific components that make it SEO-friendly. These key elements include:
Content should be founded on in-depth keyword research that looks at the intent of keywords (broad and long-tail) that demonstrate topical expertise.
To make it effective, the website must be easy to use, shareable, and provide valuable insights not easily found on other websites.
Content must offer value by fulfilling the needs of its audience.
To ensure successful outreach, targeted and effective link-building strategies and email and social media promotions should be integral to content production. SEO content creation should not be done just for the sake of it but to acquire links.
How to Create SEO-Friendly Content
To create effective SEO content, focusing on certain key ingredients is essential. Regardless of the format or structure, all quality SEO content centres around boosting search relevance, domain authority, and aligning with user intent to increase conversions.
To make your writing SEO-friendly, remember to incorporate the following:
- Select one keyword to be the principal term of the writing.
- Support the focus keyword with semantic keywords.
- Answer questions thoroughly in the content.
- Add visual components optimised for site speed.
- Use headers to organise the content containing keywords for a greater impact.
- Include internal and external links that add further value to the content and are relevant and useful to the reader.
- Use calls to action that make sense and support the piece.
Examples SEO-Friendly Content
Original Content
Creating authentic content is an excellent way to ensure compatibility with optimisation of search engine. Good content encompasses various forms, including case studies, groundbreaking research, expert roundups, or thoughtfully curated lists of relevant subjects to your business.
Case Studies
An example of SEO-friendly content is case studies. While there isn’t always keyword value in a case study, it supports SEO’s E-A-T and user experience aspects. Demonstrating the success of your services for your own business or other businesses you’ve worked with can build trust with prospective customers, showing them that you are capable of helping them too.
Original Research
Similar to case studies, completing your research with tests, questionnaires and surveys is a strong indicator of E-A-T if it:
- Provides value to your readers
- Contains information not found elsewhere
- Enhances user experience
- Demonstrates expertise
Produce content that highlights your data and discoveries. You can create an ultimate guide, blog post, white paper, or any format you feel would work best. Feel free to get creative, but ensure search engines can find and index it.
Expert Roundups
Not sure if people will care what you believe? Do you need some expertise behind your content?
One effective way to create shareable and unique content is by consulting with experts on a particular topic. This can also give you an advantage over competing websites that may not have this valuable information.
Why is this type of content good for link-building? People are much more likely to link back to the content they are featured in themselves. At the very least, they’ll share your piece with their network. Loads of people have ‘featured on’ pages on their sites: targeting people who care about features and mentions is a good idea.
Try finding relevant individuals on social media to improve your outreach and link-building efforts. While this step isn’t crucial for SEO, it can give your content an edge over competitors. Twitter and LinkedIn are great platforms to search for these individuals. Once you find them, send a personalised and concise email introducing yourself. Remember that the more important and busy the person, the harder it may be to get a response. Don’t be discouraged if you don’t receive many responses at first, especially if you don’t have an established relationship with them.
SEO-Friendly Content Makes A Difference
Having SEO-friendly content on your website can greatly impact whether or not users discover and engage with your site through online searches. However, crafting unique, valuable, and SEO-friendly content requires effort, resources, and research to attract visitors to your site.
