Why Branded Flags Are Still a Powerful Marketing Tool at Events

The world of branding and advertising is weird and wonderful. There are many different ways that you can effectively market your business. If you are attending trade shows or other business events, indoor and outdoor, one of the most effective ways to get eyes on your brand and to make a good first impression is with branded flags.

They provide a cost-effective and adaptable way to showcase your brand at a wide range of events. Standing tall (and in the breeze if you’re at an outdoor event), your brand will be viewed in the distance, attracting glances and making people curious about your business, products, and services.

Where can you use branded flags effectively?

There are many different locations and settings where you can use branded flags to attract the attention of passers-by and the eyes that matter

Exhibitions and Tradeshows

Big exhibition centres and trade shows are busy events with loads of different companies in one place. It’s challenging to stand out, and as much as you might have a custom light box stand or portable exhibition stand. Hanging banners or branded flags can point in your direction from afar, drawing people in to find out more from you as they pass by.

Sporting Events

Charity runs, marathons, and any outdoor sporting event have branded flags advertising sponsors and brands along the route and around the finish line. It makes them highly visible to both competitors and spectators. This is even more beneficial if the sporting event is being televised live.

Open Days

University open days and career fairs attract large crowds of students and soon-to-be graduates. Attracting people to your stand at an open day is important. Much like a large sports event or festival, branded flags provide a key signpost of where your stand can be found for more information.

Car Showrooms

Promotional, branded flags are perfect in car dealerships, showrooms, and where there is a forecourt and outdoor space to welcome customers. It draws attention to the space from the road and to others in the local area. On sunny days and breezier afternoons, branded flags fluttering in the wind invite curiosity from passers-by and bring you greater foot traffic.

The benefits of branded flags

The benefits of branded flags for events and trade shows include:

  • Custom design options that make your branding and messaging stand out from the crowd.
  • Cost-effective advertising, utilising affordable materials and printing costs.
  • Lightweight and portable, to move with you to any location with ease.
  • Efficient for any type of space and storage, a slim structure that is easy to store away.

Hanging banners and branded flags are great additional indicators of your brand in larger event spaces for trade shows and in outdoor spaces to draw the eye of passers-by and to get them talking about your brand, company, and services. Alongside portable exhibition stands and other branding mechanisms, or just alone, branded flags are a staple marketing product that offers great value within a wide range of industries and sectors. If you are looking to attract footfall, a mind-blowing design that truly pops and gains interest from others is a surefire way to get strangers to come talk to you. At events, the aim is to get people talking to you, to get more eyes on your products and services, to find new connections and potential future customers. Custom branded flags are a great tool in your arsenal.